A Bit About Chloe

Founded by Gaby Aghion and Jacques Lenoir in 1952, Chloe celebrates their 70th anniversary in 2022.

Bohemian style mixed with casual feminine elegance sums up Chloe. When ready-to-wear (a term coined by Chloe as prêt-à-porter) brands were emerging, Chloe was a part of that showing off their innovative modern style on the runway and thoughtfulness around how those shows should present themselves to best represent this imaginative brand.

They have had their share of iconic Creative Directors, including Karl Lagerfeld from 1964 to 1983, then again from 1992 to 1997. Then in 1997 a young Stella McCartney joined the house adding some needed edginess. 

The iconic Paddington bag was introduced in 2001 by Phoebe Philo after McCartney left. This new introduction was so popular with celebrities and regular folk alike, all of the 8,000 made in spring 2005 were spoken for before they reached the stores!