A Bit About Fendi

Started as a fur and leather boutique in 1926 by husband and wife Adele and Edoardo Fendi in Rome, then joined by their 5 daughters in 1946 when Edoardo died. Each daughter would then take over a respective specialization of Fendi's business. 

Fendi, although still known mostly for its fur and items produced from fur, has now grown to produce couture clothing, handbags, shoes, fragrances, eyeglasses, accessories, jewelry and watches.

The most famous of their Creative Director's, Karl Lagerfeld was hired by the sisters in 1965. Lagerfeld put Fendi's 2jous, Baguette, Peekaboo, and Pequin handbags on the map. The iconic Fendi double F logo was created in the 1980's by Karl Lagerfeld.

In the later 1990's Prada and LVMH (LVMH Moët Hennessy Louis Vuitton) combined their efforts and purchased 51 percent of the company for an estimated $550 million, beating out Gucci in a bidding war.