A Bit About Prada

Since 1913, Prada has been synonymous with being cutting-edge. Its intellectual universe combines concept, structure and image through style that goes beyond trends. Its fashion has become a benchmark to those who dare to challenge conventions focusing on experimentation.

Through her work, Miuccia Prada challenges pre-conceived aesthetic patterns. Prada is an expression of society and, as such, it changes while Prada evolves accordingly. What’s simple and classic is distorted and reconsidered in the tireless search of new perspectives. A state-of-the-art laboratory grounded on the values of instinct and cultural inclination.

These are all big words for Prada rocks!